Isn’t it nice when things just work?

A very good friend shared this engineering wonder with us. The video is art of a sort. I suppose any good commercial is, eh? This is a very cool ad, said to have cost $6 million. Here’s the email preface you should read before you watch the commercial:

“If you thought that the people who set up a room full of dominoes to have them knocked over later was amazing, you haven’t seen anything yet…

There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see it…

The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn’t work. It was necessary for the recording team to install the set-up time after time and it took several weeks working day and night to achieve this effect.

The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence.

The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British television, they make enough money to support any of us for the rest of our lives. However, this commercial has turned out to be the most displayed in the history of the Internet.

Honda execs think that it will pay for itself simply because of the free showings (Honda is not paying one cent for you to see it). When Honda senior execs viewed it, they immediately approved it without hesitation-including costs.”

You can find it here:

We love it, thought you might too. Go Honda!

4 responses to “Isn’t it nice when things just work?

  1. Great! How about a Honda/Thor merger!

    • Kevin,
      Sadly, it is like the recession — everyone is cheering we seem to hit bottom so we can start improving. For Thor (and the rest of the RV industry) any improvement is welcome and overdue.

  2. Nice video. I wonder how they got the tires to roll uphill at such an angle?

  3. Fritz Henderson, GM Pres, said today we will see a new GM. Maybe this one will work better? We’re glad the Powertrain plant in Bay City, MI, will continue operations. Good for the local economy. Unfortunately many others are closing. How do you spell recovery for those communities?

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